Mingniang Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ by Manling Lin

Mingniang Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ by Manling Lin is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Mingniang Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

by Manling Lin

Client: Diga Creative Design

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Mingniang Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

Ederede Akwụkwọ: Mingniang bụ nhazi ngwugwu maka baijiu ndị China ejikọtara na mmiri tii a chikọtara achikọta. A na-eji gịlaasị mee karama a, jikọtaa mpempe ígwè dị mfe na-ejupụta n'ime ya na onyonyo ala ala e sere n'azụ ya, nke na-apụta ìhè site na mgbanwe ìhè. Acrylic, akwụkwọ mkpado na-arapara onwe ya, ịbanye akwụkwọ silik, na mkpuchi kristal na-emecha ngwugwu a. Ahịrị dị nro na-eru eru na-egosipụta mmiri ọdọ mmiri mgbe e lere ya anya n'elu, na isi ísì tii mgbe e lere ya anya n'okpuru. Agba akwụkwọ ndụ akụrụngwa (ecological green) na-egosipụta isiokwu ahụike nke ihe ọṅụṅụ a. Ngwugwu a dị 150 site na 150 ruo na 338 milimita.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Mingniang Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Mingniang Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Mingniang Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin