Yoyic Huojunpaopao Ngwungwu Karama Ihe Ọṅụṅụ by Tingting Wang

Yoyic Huojunpaopao Ngwungwu Karama Ihe Ọṅụṅụ by Tingting Wang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Yoyic Huojunpaopao Ngwungwu Karama Ihe Ọṅụṅụ

by Tingting Wang

Client: High-tech MengNiu Dairy (Beijing)CO.,LTD

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Yoyic Huojunpaopao Ngwungwu Karama Ihe Ọṅụṅụ

Yoyic Huojunpaopao bụ ngwungwu karama e chere echiche maka ihe ọṅụṅụ na-agba afụ nke nwere ndụ probiotic dị ndụ. Ihe ọṅụṅụ a jikọtara nje lactic acid na-agba afụ na ndụ probiotic dị ndụ, nwee obere shuga na enweghị abụba. E ji PET nwere ọkọlọtọ ihu ọma mee karama ahụ iji nye ya ọdịdị dị ka ugogbe enyo, nwee ọdịdị dị mfe na dị gịrọgịrọ, nwee ike ijide millilita 388. Akara ngosi ahụ ji mkpụrụedemede Chinese calligraphy dị egwu na foto ka afụfụ iji gosipụta ume na ndụ. Nchepụta a bu n'obi igosipụta ma ụtọ ma ahụike. A na-ere karama a n'ụlọ ahịa dị mfe n'ọnọdụ oyi ntụziaka iji hụ na probiotic ndị ahụ na-adị ndụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Yoyic Huojunpaopao Ngwungwu Karama Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yoyic Huojunpaopao Ngwungwu Karama Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yoyic Huojunpaopao Ngwungwu Karama Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimensions & Packaging: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tags: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Production Technology: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Design Challenge: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Research: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiration: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Project Duration: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operation Flow: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Team Members: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Image Credits: .