Peaceful Ọrụ Bụ Isi: Ngwungwu Tii Isi Ụtọ by Wang Jinsheng

Peaceful Ọrụ Bụ Isi: Ngwungwu Tii Isi Ụtọ by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Peaceful Ọrụ Bụ Isi: Ngwungwu Tii Isi Ụtọ

by Wang Jinsheng

Client: Yunnan Tech & Besiness University

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Peaceful Ọrụ Bụ Isi: Ngwungwu Tii Isi Ụtọ

Ederede Akwụkwọ: Peaceful bụ nhazi ngwungwu maka tii nwere isi ụtọ. Igbe dị n'èzí ka e ji aka sere ya, na-egosipụta onyinyo nwaanyị yi cheongsam, uwe omenala ndị inyom China, nke nwere ụdị ifuru agwakọtara n'ime akwa ahụ. E ji nde gravure bipụta onyinyo a n'elu mkpuchi opipi aluminium. Ngwungwu a nwere akụkụ abụọ, bụ́ mkpuchi igbe na ahụ́ igbe, nke na-eme ka o dị mfe imepe obere opipi ndị ahụ, wepụta ha, na igosipụta ha. Ihe mkpuchi aluminium dị n'ime ya na-echebe tii ahụ ka mmiri gharaghị imetụ ya aka. Ụdị isi ụtọ atọ nwere ike ijikọta ọnụ iji dabara na mmasị dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Peaceful Ọrụ Bụ Isi: Ngwungwu Tii Isi Ụtọ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Peaceful Ọrụ Bụ Isi: Ngwungwu Tii Isi Ụtọ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Peaceful Ọrụ Bụ Isi: Ngwungwu Tii Isi Ụtọ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimensions & Packaging: Width 75mm x Length 200mm x Height 45mm
Tags: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Production Technology: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Design Challenge: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Research: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiration: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Project Duration: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Operation Flow: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Team Members: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Image Credits: Image#1: Illustrator Wang Jinshengi, 2020.