Longnanchun Ọrụ Bụ isi: Ngwugwu Ihe Ọṅụṅụ by Manling Lin

Longnanchun Ọrụ Bụ isi: Ngwugwu Ihe Ọṅụṅụ by Manling Lin is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Longnanchun Ọrụ Bụ isi: Ngwugwu Ihe Ọṅụṅụ

by Manling Lin

Client: Diga Creative Design

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Longnanchun Ọrụ Bụ isi: Ngwugwu Ihe Ọṅụṅụ

Ederede Akwụkwọ: Longnanchun bụ atụmatụ ngwugwu maka usoro mmanya baijiu ndị China. Usoro a nwere ngwaahịa atọ, akpọrọ ha onye ọchụnta ego, onye guzobere ụlọ ọrụ na onye ndu. Karama ọ bụla na-ebu anụmanụ dị n'akụkọ ifo e wepụtara n'ihe osise mgbochi Dunhuang: ịnyịnya nwere nku, phoenix na dragọn nche. Anụmanụ atọ ndị a na-egosipụta obi ike, ọmụmụ ọzọ na nche na-adịgide adịgide. Ụdịdị karama ahụ sitere na pipa nke akwụkwọ ozi na-efe efe nke Dunhuang na-akpọ, ndị agba ahụkwa e siri na ihe osise mgbochi ahụ họpụta ha. Karama ahụ na mkpuchi ya bụ ihe e ji ụrọ kpụọ (ceramic), igbe ahụkwa bụ acrylic.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Longnanchun Ọrụ Bụ isi: Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Longnanchun Ọrụ Bụ isi: Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Longnanchun Ọrụ Bụ isi: Ngwugwu Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie