Beer Mail by Volfas Engelman Ọrụ Bụ Isi: Ngwugwu Biya Aka nke Bold Brands

Ihe emepụtara bụ Beer Mail by Volfas Engelman Ọrụ Bụ Isi: Ngwugwu Biya Aka nke Bold Brands bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2021

Beer Mail by Volfas Engelman Ọrụ Bụ Isi: Ngwugwu Biya Aka

nke Bold Brands

Onye Ahịa: Bold Brands

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #122875

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Beer Mail by Volfas Engelman Ọrụ Bụ Isi: Ngwugwu Biya Aka

Ederede Akwụkwọ: Beer Mail bụ nhazi ngwugwu maka usoro biya e ji aka mee. E dere akara ndị a dị ka stampụ nzipu ozi, nke na-ezo aka na aha ọrụ a nakwa na àgwà nchịkọta nke stampụ. Ụdị ọ bụla na-ebu ihe ọsịsị mgbakọ nke na-ejikọta ihe ndị yiri ihe na-enweghị njikọ mgbe mbụ i lere ha anya. E zoro ihe ndị e ji mee biya n'ime ihe ọsịsị ndị a, ka onye na-azụ ya nwee ike ịchọ ha. A na-ere biya a n'ime karama iko 330 ml nwere akara e ji igwe dijitalụ bipụta yana n'ime mkpọ 500 ml e bipụtara. Nhazi a na-egosi obere ọnụọgụgụ mmepụta nke usoro a.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Beer Mail by Volfas Engelman Ọrụ Bụ Isi: Ngwugwu Biya Aka meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Beer Mail by Volfas Engelman Ọrụ Bụ Isi: Ngwugwu Biya Aka ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Beer Mail by Volfas Engelman Ọrụ Bụ Isi: Ngwugwu Biya Aka bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Nha & Mkpuchi: 500 ml cans HD printed.
330 ml glass bottles with labels.
Mkpado: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Teknụzụ Mmepụta: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Ịma Aka Imepụta: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Nchọpụta: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Mkpali: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Oge Ọrụ: This project started in January 2020 and is still ongoing adding a new variety every other month.
Usoro Ọrụ: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Ndị Otu: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Asụsụ Foto: Illustrations & Visuals: Sandra Ramoskaite