OHO Lentil Chips Ngwakọta Chips nke Bold Brands

Ihe emepụtara bụ OHO Lentil Chips Ngwakọta Chips nke Bold Brands bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2021

OHO Lentil Chips Ngwakọta Chips

nke Bold Brands

Onye Ahịa: Bold Brands

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #122943

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka OHO Lentil Chips Ngwakọta Chips

Ederede Akwụkwọ: OHO Lentil Chips bụ nhazi ngwakọta maka nri nta a na-eji lentil mee. Akpa ahụ dị 190 x 250 x 50 mm na e bipụtara ya na polypropylene site na flexography na varnish na-emetụ dị ka akwụkwọ. Ndabere kraft paper na-anọchi anya agba na-egbuke egbuke nke a na-ahụkarị n'ụdị nri nta a, ma na-enye ya ọdịdị eke. Ihe ndị e sere ese na-enye ya àgwà egwuregwu, ebe a na-egosi ụtọ ya dị iche iche site na foto ndị dị elu n'ụdị. Njikọta nke a na-eme ka a mata ngwaahịa ahụ ngwa ngwa ma na-egosipụta ya dị ka nhọrọ nri nta dị mma karịa maka ahụike.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

OHO Lentil Chips Ngwakọta Chips meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na OHO Lentil Chips Ngwakọta Chips ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. OHO Lentil Chips Ngwakọta Chips na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Nha & Mkpuchi: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Mkpado: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Teknụzụ Mmepụta: Flexograhy with paper touch varnish.
Ịma Aka Imepụta: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Nchọpụta: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Mkpali: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Oge Ọrụ: This project started in January 2020 February and finished 2020 May.
Usoro Ọrụ: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Ndị Otu: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Asụsụ Foto: Visuals: Sandra Ramoskaite