Tsarsky Reserve Ngwugwu Akwụkwọ by Natalya Bilousova

Tsarsky Reserve Ngwugwu Akwụkwọ by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Tsarsky Reserve Ngwugwu Akwụkwọ

by Natalya Bilousova

Client: Tsarsky Reserve

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsarsky Reserve Ngwugwu Akwụkwọ

Ebumnuche nke ngwugwu maka ngwaahịa emechara nke oyi kpọnwụrụ bụ imepụta onyonyo na-adọrọ adọrọ nke ika na-ezere visual ọdịnala maka nri ịnọ na efere. Ahọpụtala ihe ngwọta dabere na ụkpụrụ dị ka nke na-eme ka anya onye na-azụ ahịa anụrị nri. Agba nke a na-eji na-anọchi anya bụ n'ezie amata n'etiti ahịrị ndị ọzọ nri aghụghọ. Tụkwasị na nke ahụ, ịdị mfe nke ụdị dị na nhazi a na-eme ka usoro nke oge a pụta ìhè ma n'otu oge na-egosipụta echiche nke eluigwe na ala. N'ihi ya, nhazi a na-eme ka ngwaahịa ahụ dị mfe maka ndị na-ekiri dị iche iche

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Tsarsky Reserve Ngwugwu Akwụkwọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Tsarsky Reserve Ngwugwu Akwụkwọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Tsarsky Reserve Ngwugwu Akwụkwọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions & Packaging: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tags: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Production Technology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Design Challenge: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Research: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiration: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Project Duration: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operation Flow: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patents: Trademark 2021. Trademark Holder NESANS Company
Team Members: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Image Credits: All of the separate images are given by client