Bel Gusto Ọrụ Mbụ: Ngwugwu Pasta by Olga Takhtarova

Bel Gusto Ọrụ Mbụ: Ngwugwu Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Bel Gusto Ọrụ Mbụ: Ngwugwu Pasta

by Olga Takhtarova

Client: Sot F&d

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Bel Gusto Ọrụ Mbụ: Ngwugwu Pasta

Bel Gusto bụ nhazi ngwugwu maka usoro pasta ọhụrụ e ji durum wheat mee. E dere ngwugwu ahụ dịka ngwugwu nzi ozi e zitere site na Italy. E ji stampụ ozi, akara nzi ozi, eserese e ji aka sepụta banyere ebe akụkọ ihe mere eme nke Italy na ụdịrị akwụkwọ kraft mee ya. Windo nlele na-enye onye na-azụ ahịa ohere ịhụ pasta dị n'ime igbe ahụ tupu ọ zụọ ya. Eriri agba nwere otu ọtụtụ na ìhè kewara ọdịdị pasta dị iche iche n'ime usoro ahụ. A na-ebi ngwugwu ndị a na PET film jiri varnish ahọpụtara.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Bel Gusto Ọrụ Mbụ: Ngwugwu Pasta meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Bel Gusto Ọrụ Mbụ: Ngwugwu Pasta ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Bel Gusto Ọrụ Mbụ: Ngwugwu Pasta bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.