Evershine Ọrụ Bụ́ Isi: Ngwugwu Ngwaahịa by Wanling Yan

Evershine Ọrụ Bụ́ Isi: Ngwugwu Ngwaahịa by Wanling Yan is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Evershine Ọrụ Bụ́ Isi: Ngwugwu Ngwaahịa

by Wanling Yan

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Evershine Ọrụ Bụ́ Isi: Ngwugwu Ngwaahịa

Ederede Akwụkwọ: Evershine bụ ngwugwu emere maka ihe na-eme ka isi ụtọ dịrị na akwa a na-asa n'ime igwe ọsa akwa. Karama ahụ nwere ụdịdị yiri uwe, nke na-egosi nlekọta a na-enye akwa ezinụlọ. Elu ọcha na ụdịdị dị mfe na-eme ka ebumnuche ngwaahịa ahụ doo anya n'ihu mmadụ ozugbo, nke kwekọrọ na mmasị ezinụlọ ndị na-eto eto. Karama ahụ e ji high-density polyethylene mee ka o sie ike, mechie ọnụ ya nke ọma, ọ bụghịkwa nke a na-ahụta ihe dị n'ime ya, nke na-egbochi ka isi ụtọ ahụ wufu ma na-eme ka ngwaahịa ahụ dịrị ogologo oge. Mkpuchi karama ahụ na-arụkọ ọrụ ọzọ dịka ihe e ji atụ ọtụtụ, nke ga-erughị gram iri na ise. E nwere ụda isi ụtọ anọ, nke ọ bụla a maara site na agba ndị dabara na ya n'olu, na ribọn, na mkpụrụedemede.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Evershine Ọrụ Bụ́ Isi: Ngwugwu Ngwaahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Evershine Ọrụ Bụ́ Isi: Ngwugwu Ngwaahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Evershine Ọrụ Bụ́ Isi: Ngwugwu Ngwaahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Dimensions & Packaging: Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Tags: Laundry companion, fragrance beads, personal care, environmental protection, simple
Production Technology: The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Design Challenge: The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Research: The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inspiration: The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Project Duration: The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Operation Flow: The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Team Members: He Xiao
WanLing Yan