ZhuoQing Mkpuchi Ngwaahịa Tii by Tiger Pan

ZhuoQing Mkpuchi Ngwaahịa Tii by Tiger Pan is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2021

ZhuoQing Mkpuchi Ngwaahịa Tii

by Tiger Pan

Client: Tasly Holding Group

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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The Design

About ZhuoQing Mkpuchi Ngwaahịa Tii

ZhuoQing bụ nhazi mkpuchi ngwaahịa maka ntụ ntụ mmiri tii Pu'er nke a na-eme ngwa ngwa. A na-ewepụta ntụ ntụ ahụ site n'usoro dị ogologo, ọ na-agbazekwa kpamkpam na mmiri na-enweghị ihe fọdụrụ. E ji tinplate mee igbe dị n'èzí, e jikwa akwụkwọ mee igbe dị n'ime, e jikwa mpempe aluminium foil kechie nke ọ bụla n'otu n'otu. Enwere ike iji otu aka meghee ma jide kartọn dị gịrịgịrị ahụ nke a na-adọpụta adọpụta, usoro nhazi ya nke enwere ike imeghe ọzọ na-eme ka mkpuchi ahụ dị mfe ibugharị na iji ya arụ ọrụ. Ihe osise ndị ahụ gbadoro ụkwụ na ụkpụrụ akwa ọdịnala ndị Yunnan ma na-egosi ọnọdụ ịkụ tii na ịghọrọ tii.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

ZhuoQing Mkpuchi Ngwaahịa Tii meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na ZhuoQing Mkpuchi Ngwaahịa Tii ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. ZhuoQing Mkpuchi Ngwaahịa Tii na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimensions & Packaging: Size:395(L)*242(W)*40(H) mm
Tags: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Production Technology: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Design Challenge: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Research: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiration: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Project Duration: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Operation Flow: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patents: Copyrights belong to Tasly Holding Group, 2020.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Image Credits: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu