Ọlaọcha Ngwungwu · 2021
Niulanshan Ọrụ Bụ Isi: Mkpuchi Karama Mmanya
by Tiger Pan
- Ihe Nrite A' Design Award nke Ọlaọcha 2021 in Ngwungwu
- CLIENT: Beijing Chuangyitang Sales Co., Ltd.
- Estimated Number of Design Views: 29,942
- Verification code B4D1490B0C · Verify this award
Colors
About Niulanshan Ọrụ Bụ Isi: Mkpuchi Karama Mmanya
Ederede Akwụkwọ: Niulanshan bụ nhazi mkpuchi nke a na-emepụta n'ọnụọgụgụ pere mpe maka otu ụlọ ọrụ mmanya China, nke e wepụtara maka Afọ Ehi. E ji iko mee karama ahụ, e jikwa osisi mee igbe ya. Nhazi a na-ezere ịbụ eziokwu ma na-eji ụdị ọgbara ọhụrụ na nke na-adịghị apụta ìhè eme ihe. Ahịrị kwụ ọtọ nke a gbara agba n'ahụ karama na-egosi ahụ siri ike na àgwà nke na-adịghị ekweta nke ehi. Akara ụlọ ọrụ ahụ na-echekwa naanị mkpụrụ akwụkwọ e dere n'aka bụ Niu, nke pụtara ehi. A gbatịrị akara ikpeazụ iji gosi okwu China bụ Niu ruo n'ọgwụgwụ, ọchịchọ iji ruo ihe mgbaru ọsọ. Ebumnuche ya bụ ịdọta ndị na-azụ ahịa na-eto eto.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Niulanshan Ọrụ Bụ Isi: Mkpuchi Karama Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Niulanshan Ọrụ Bụ Isi: Mkpuchi Karama Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Niulanshan Ọrụ Bụ Isi: Mkpuchi Karama Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". - Dimensions & Packaging
- Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
- Tags
- Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
- Production Technology
- The bottle is made of glass and the box is made of wood.
- Design Challenge
- In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
- Research
- Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
- Inspiration
- We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. - Project Duration
- The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
- Operation Flow
- Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
- Patents
- Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
- Image Credits
- No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan
