Zhen Hao E Ngwakọta Nri Nkịta nke Yuchen Han

Ihe emepụtara bụ Zhen Hao E Ngwakọta Nri Nkịta nke Yuchen Han bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2022

Zhen Hao E Ngwakọta Nri Nkịta

nke Yuchen Han

Onye Ahịa: Ningbo Xuanmengzhi Trading Company Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #126938

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Zhen Hao E Ngwakọta Nri Nkịta

Zhen Hao E bụ usoro ngwakọta maka nri nkịta na ihe oriri nkịta. Nhazi a na-adabere na omenala ndị China site n'igosipụta nkịta dị ka ndị eze oge ochie nke oge dị iche iche. Na China, ndị nwe nkịta ka a na-akọwakarị dị ka ndị ọrụ ọchịchị na-eje ozi nye ụmụ anụ ha, echiche a na-ekpebikwa ihe osise ndị a. Ihe osise nkịta katoon na-egosi otu nha, na-ekewapụta obere nkịta site na nkịta etiti na nnukwu nkịta. Agba dị iche iche na-ekewapụta nri nkịta site na ihe oriri, nke mere ka a dịrị mfe ịghọta ọdịiche nke ngwaahịa ndị ahụ. A na-eji akwụkwọ e mepụtaghachiri, akwụkwọ corrugated, na akpa aluminum foil arụ ọrụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Zhen Hao E Ngwakọta Nri Nkịta meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Zhen Hao E Ngwakọta Nri Nkịta ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Zhen Hao E Ngwakọta Nri Nkịta maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Nha & Mkpuchi: 28.5*21cm
20*30cm
20*36cm
23*40cm
Mkpado: Dog food, Oriental style, Package Design, Cartoon Dog
Teknụzụ Mmepụta: Recycled paper, corrugated paper, aluminium foil bag.
Ịma Aka Imepụta: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Nchọpụta: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Mkpali: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Oge Ọrụ: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Usoro Ọrụ: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.