Cala di Seta Akara Mmanya nke Giovanni Murgia

Ihe emepụtara bụ Cala di Seta Akara Mmanya nke Giovanni Murgia bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2022

Cala di Seta Akara Mmanya

nke Giovanni Murgia

Onye Ahịa: Cantina di Calasetta - Cala di Seta

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Cala di Seta Akara Mmanya

Ọrụ nhazi nkwakọ ngwaahịa na-anọchi anya mmanya dị ka ihe pụrụ iche na nke a na-achọpụta, jikọtara ya na ebe a mụrụ ha mana chere ụwa ihu. Mkpesa a bụ nke ndị na-eto eto, ndị mara mma ma dị mfe ịkọwa mmanya, nke ezubere maka ebumnuche ewepụrụ mana na-achọ ngwaahịa dị mma. N'ihi nke a, e ji mara imewe ahụ site na ọdịdị mara mma, nke dị ntakịrị na nke a nụchara anụcha nke nhazi nke ụlọ ọkụ na-apụta ìhè, nke e ji eserese dị mfe ma dị ike mee ya ma chọọ ya mma na mpempe ọla nwere agba na mmetụta akụkụ atọ nke enyemaka braille na-eme ka ọ dị mma. oké osimiri.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Cala di Seta Akara Mmanya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Cala di Seta Akara Mmanya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Cala di Seta Akara Mmanya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Nha & Mkpuchi: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Mkpado: wine, carignano, label, sardinia, italy, minimalism
Teknụzụ Mmepụta: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Ịma Aka Imepụta: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Nchọpụta: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Mkpali: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Oge Ọrụ: The project started in February 2021 in Sassari anche finished in April 2021.
Usoro Ọrụ: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Ndị Otu: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Asụsụ Foto: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene