The Treasure of Zbojniks Akara Karama by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.
ỌlaedoNgwungwu· 2022
The Treasure of Zbojniks Akara Karama
Client: St. Nicolaus (client company); Zbojnicka (brand)
Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category
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The Design
About The Treasure of Zbojniks Akara Karama
Treasure of Zbojniks bụ nhazi akara maka mmanya mkpụrụ osisi a gbara agba nke Zbojnicka. Zbojnicka n'asụsụ Slovak pụtara ihe nke Zbojnik nwe. Ndị Zbojnik bụ ndị ohi nke sonyere na nnupụisi megide ohu ala, ndị mmadụ kwenyekwara na ha zoro akụ dị oke ọnụ ahịa n'ugwu ndị Slovakia. Akara ahụ na-egosi mmanya ndị ahụ a gbara agba dịka akụ nke ndị Zbojnik. E gosiri ugwu Velky Rozsutec n'elu, ihe ịchọ mma ndị Slovakia sitere na mpaghara dị iche iche gbakwara nhazi ahụ gburugburu. E biri ihe osise ndị e mere n'ụdị igbunye ihe n'agba abụọ n'akwụkwọ kremụ na-adịghị egbuke egbuke nke nwere elu dị nro. E ji ọlaedo e mere ka o puta ihe tinye aha ngwaahịa ahụ.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaedo
The Treasure of Zbojniks Akara Karama meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na The Treasure of Zbojniks Akara Karama ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. The Treasure of Zbojniks Akara Karama na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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