Tralock Ọrụ Bụ isi: Ngwugwu Mkpọchi by Bakhtiyar Baimurzayev

Tralock Ọrụ Bụ isi: Ngwugwu Mkpọchi by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Tralock Ọrụ Bụ isi: Ngwugwu Mkpọchi

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Tralock Ọrụ Bụ isi: Ngwugwu Mkpọchi

Ederede Akwụkwọ: Tralock bụ ngwugwu emere maka mkpọchi igbe njem. Igbe ahụ yiri obere igbe njem, nke jikọrọ ngwugwu ahụ ozugbo na ebumnuche ngwaahịa ahụ. Aha ahụ jikọrọ okwu "travelling" na "lock" ọnụ, ebe mkpụrụedemede o dị na akara ahịa ahụ e mere ka ọ yie oghere igodo. Ihe owuwu ahụ nwere ọtụtụ abụọ. Otu ntanite blister na-ejide mkpọchi ahụ na igodo ya n'ọnọdụ, ebe ihe mkpuchi kadibọọdụ na-ebu eserese e biri ebi. Diecut (oghere ebipụtara) na-enye onye zụrụ ya ohere ịhụ ngwaahịa ahụ dị n'ime. Agba dị mma na-egosipụta isiokwu njem ahụ ma na-enyere ngwugwu ahụ aka ịpụta ìhè.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Tralock Ọrụ Bụ isi: Ngwugwu Mkpọchi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Tralock Ọrụ Bụ isi: Ngwugwu Mkpọchi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Tralock Ọrụ Bụ isi: Ngwugwu Mkpọchi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev