The Heaven Lost Ọrụ Bụ Isi: Ngwungwu Kandụl by Chan Yiu Chung

The Heaven Lost Ọrụ Bụ Isi: Ngwungwu Kandụl by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

The Heaven Lost Ọrụ Bụ Isi: Ngwungwu Kandụl

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About The Heaven Lost Ọrụ Bụ Isi: Ngwungwu Kandụl

Ederede Akwụkwọ: Heaven Lost bụ igbe ngwungwu e chepụtara maka kandụl na-esi ísì ụtọ. Isiokwu foto ya sitere n'echiche akụkọ ifo ndị Europe, na-egosipụta chi ndị na-achọ ihe furu efu site n'eluigwe. Eserese e ji aka sepụta gara n'ihu n'akụkụ niile nke igbe ahụ, na-enye ọdịdị agadi ma na-akpali ndị ahịa ịtụgharị igbe ahụ. Mbipụta oji na ọcha na-eme ka nhazi ahụ dị ọcha. Nhazi ya bụ igbe dị mfe nwere elu na ala, nke dị 83 mm n'obosara, 83 mm n'omimi na 102 mm n'ịdị elu. Igbe ahụ ka e ji Munken Lynx dị 240gsm mepụta, bụ́ akwụkwọ a na-ekpuchighị ekpuchi nke na-echekwa gburugburu ebe obibi, nke nwere ọcha okike.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

The Heaven Lost Ọrụ Bụ Isi: Ngwungwu Kandụl meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na The Heaven Lost Ọrụ Bụ Isi: Ngwungwu Kandụl ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ The Heaven Lost Ọrụ Bụ Isi: Ngwungwu Kandụl maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021