YaBloom Nkwakọba Ngwaahịa by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2022
YaBloom Nkwakọba Ngwaahịa
Client: YaBloom
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About YaBloom Nkwakọba Ngwaahịa
Ịgbanwe ịṅụ mmiri site n'omume nkịtị na-adịghị atọ ụtọ ka ọ bụrụ ahụmịhe na-akpali akpali ma na-atọ ụtọ. Ihe ọṅụṅụ ahụ ike ọhụrụ nke na-akọwa nke ọma echiche dị mfe nke mmiri e tinyere ihe na-atọ ụtọ. Njikọta nke agba na-egbuke egbuke na ọdịdị dị ka mmiri na-eme ka echiche nke ụtọ na ume ọhụrụ sie ike. N'otu oge ahụ, echiche nke ahụ ike ọma na ike ntorobịa na-egosi nke ọma n'ime nhazi niile.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
YaBloom Nkwakọba Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na YaBloom Nkwakọba Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. YaBloom Nkwakọba Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
- Dimensions & Packaging
- Resealable doypack, height 150mm x width 90mm.
- Tags
- water, flavour, natural, healthy, taste, infusion, bloom
- Production Technology
- Craft paper, and plastic film.
- Design Challenge
- Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color. - Research
- Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
- Inspiration
- Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
- Project Duration
- The project started on March 2021 and ended on July 2021
- Operation Flow
- Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris
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