Butterfly Acrobat Ọrụ Bụ Isi: Akara Karama Mmanya Grepụ by Ximena Ureta

Butterfly Acrobat Ọrụ Bụ Isi: Akara Karama Mmanya Grepụ by Ximena Ureta is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

Butterfly Acrobat Ọrụ Bụ Isi: Akara Karama Mmanya Grepụ

by Ximena Ureta

Client: CCL Label

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Butterfly Acrobat Ọrụ Bụ Isi: Akara Karama Mmanya Grepụ

Butterfly Acrobat bụ akara na-agba gburugburu maka otu karama mmanya grepụ Chile. Nhazi ahụ na-egosi otu nwaanyị na-efe efe n'oge ihe nkiri sekọs, nke urukurubụba gbara gburugburu. Eserese ahụ na-ejikọta onyonyo sekọs na okooko osisi na mkpụrụ osisi ndị a kpọrọ aha na ndetu ntule uto. Akara ahụ dị sentimita 14 site na 11, a na-ebi ya na akwụkwọ na-arapara onwe ya nke nwere ọdịdị ọlaọcha na-egbukepụ egbukepụ. A na-ebi ya n'agba isii site na teknụzụ dijitalụ, ihe ndozi ahụ gụnyere foil ọla edo, mgbagharị igwe na varnish na-egbuke egbuke nke etiti. E nyere akwụkwọ ahụ asambodo maka njikwa ọhịa nke nwere ọrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Butterfly Acrobat Ọrụ Bụ Isi: Akara Karama Mmanya Grepụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Butterfly Acrobat Ọrụ Bụ Isi: Akara Karama Mmanya Grepụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Butterfly Acrobat Ọrụ Bụ Isi: Akara Karama Mmanya Grepụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The tale of Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music and using their delicate silk threads as they fly among the audience. Ladies and gentlemen, we would like to present. The most delicate and amazing act in the whole world.
Dimensions & Packaging: Butterfly Acrobat is a wraparound label. The label information and the back label are located on the same plane. Printed on self - adhesive paper, with a pearly silver textured appearance. It is FSC - certified, accrediting the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 14x11 cm.
Conicity of 2 mm per side.
Wax capsule
Tags: Etiqueta de vino, packaging, design, wine labels, Circo, Ximena Ureta, Vino chileno, Chilean Wine, Chilean Designer, Acrobata de las mariposas, Butterfly Acobat, Woman nature.
Production Technology: Printed on Frozen Orion Diamond paper (90 grs/m2), in exacromy (6 colors), using digital technology on an HP Indigo 6600 machine and its application of terminations on a Digimon. Folia Oro Kurz 425. Mechanical relief. Mechanical Doming Gold. Medium-gloss varnish. Die.
Design Challenge: The challenge was to create a large format label, whose design would display great personality, which, in turn, could develop a unique concept and manage to contain a great technical challenge both in printing and in its terminations. Incorporating circus graphics, flowers and fruits in the tasting notes, all visually joining the world of butterflies. "Bright ruby red, it tempts the nose with aromas of red forest fruits, exhales delicate scents of cherries and raspberries, combined with the smells of earth and brambles."
Research: The artist has investigated the history of the circus and, specifically, of Cirque du Soleil, one of the world's best - known entertainment companies which filed for bankruptcy because of the impact of the pandemic. Its most emblematic acts were reviewed, as an inspiration to find the right graphic language. Butterflies, their shapes, the symmetry of their wings have also been studied, further influencing the design of this label. The balance of the circus and the symmetry of the butterflies. Impossible not to cite Gioconda Belli's book "The Butterfly Workshop" Editor: Barbara Fiore.
Inspiration: Butterfly Acrobat is an act of freedom and hope, a poetic response to the pandemic. It is a tribute to circus artists around the world, to jugglers, magicians, fire eaters, acrobats, trapeze artists, equilibrists, clowns, comedians, and musicians who have dedicated their lives to the art of entertainment. It is also part of a trilogy of packagings were the graphic stories are a metaphor showing women who are architects of extraordinary acts and where feminine nature is sensitive and powerful.
Project Duration: This project began in July 2020 in Santiago, Chile and culminated in June 2021
Operation Flow: This packaging is a gift of CCL Label Chile, a printing press specializing in wine labels for all Chilean vineyards, as a graphic sample of excellence in digital technological execution, in exacromy (6 colors) and the application of terminations.
Team Members: Art direction and design: Ximena Ureta
Second graphic design: Dante Curin
Producer: Juan Rojas
Image Credits: Image 1,2,3,4,5: Estudio Navarro
Butterfly Illustration: Shutterstock
Character Illustration: Alejandra Acosta