Guangliang 59Plus Flying CoBranded Ngwuputa Mmanya Ọñụñụ by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Ngwuputa Mmanya Ọñụñụ by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Guangliang 59Plus Flying CoBranded Ngwuputa Mmanya Ọñụñụ

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Ngwuputa Mmanya Ọñụñụ

Ederede Akwụkwọ: Guangliang 59Plus Flying bụ ngwuputa mmanya ọñụñụ nke e mepụtara naanị ọtụtụ mmadụ ole na ole, e mere ya n'aka ọha na Ụlọ Ngosi Ihe Ochie Dunhuang. Nhazi a jikọtara ihe ndị e sere n'ahụ mgbidi Dunhuang na onyonyo nke ọdụ ụgbọ elu ndị China iji gosipụta nnyocha eluigwe. Foto e sere na-egosi Apsara na-efe efe na onye ọkwọ ụgbọ elu eluigwe, mkpịsịaka ha na-emetụ onwe ha aka, na-ejikọta omenala na sayensị nke oge a. Karama a bụ nke ọcha ma na-enwu ìhè. A gbasara ya ihe na-eme ka ọ dị ka jaded (nkume oyi). Usoro ọkụ a na-ejikwa nke ọma, nke na-agbasa n'ahụ karama dum, gosipụtara foto ahụ n'akụkụ karama niile.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Guangliang 59Plus Flying CoBranded Ngwuputa Mmanya Ọñụñụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Guangliang 59Plus Flying CoBranded Ngwuputa Mmanya Ọñụñụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Guangliang 59Plus Flying CoBranded Ngwuputa Mmanya Ọñụñụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang