Ọlaedo Ngwungwu · 2022
Lineage de La Foliole Mkpuchi Ngwaahịa Tii
by Tiger Pan
- Ihe Nrite A' Design Award nke Ọlaedo 2022 in Ngwungwu
- CLIENT: Shenzhen Tasly Industrial Co., Ltd.
- Estimated Number of Design Views: 33,523
- Verification code 7987B80D8F · Verify this award
Colors
About Lineage de La Foliole Mkpuchi Ngwaahịa Tii
Lineage de La Foliole bụ nhazi mkpuchi ngwaahịa maka isi tii Pu'er. Tii Pu'er na-achọkarị ihe ruru usoro itoolu a na-eme n'aka, ebe isi tii ahụ na-enye ohere ka a nụ ụtọ ya site n'usoro mmịpụta dị ọsọ karị. Mkpuchi ahụ nwere akara yiri akwụkwọ tii nke nwere ọdịdị nkpụrụ nkpụrụ, nke na-egosi mmịpụta nke isi ahụ site n'akwụkwọ Pu'er buru ibu. E doziri mkpụrụedemede Chinese dị na fọntị Song Ti n'ụdị dị iche iche iji nye ụda oge ochie. E ji ọlaedo kaa akara ahịrị na ihe ndị a họọrọ, ma e jikwa ọlaedo gbaa ihe osise ndị ahụ gburugburu.
About the Ihe Nrite A' Design Award nke Ọlaedo
Lineage de La Foliole Mkpuchi Ngwaahịa Tii meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Lineage de La Foliole Mkpuchi Ngwaahịa Tii ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Lineage de La Foliole Mkpuchi Ngwaahịa Tii na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
- Dimensions & Packaging
- 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm - Tags
- Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
- Research
- We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
- Inspiration
- Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
- Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
- Operation Flow
- Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
