Bronz Ngwungwu · 2022
Shuanghui Rebrand Ngwugwu Sausage
by Tiger Pan
- Ihe Nrite A' Design Award nke Bronz 2022 in Ngwungwu
- CLIENT: Shuanghui Group
- Estimated Number of Design Views: 16,345
- Verification code 30053C648D · Verify this award
Colors
About Shuanghui Rebrand Ngwugwu Sausage
Shuanghui Rebrand bụ nhazi ngwugwu maka ngwaahịa ham esiri esi nke a na-ere n'obodo China. Nhazigharị a na-edobe ihe ndị mbụ mere ka akara ahịa a mara, ma na-eji eserese geometric dochie foto ndị pixelated, ka a ga-esi napụta ngwugwu ahụ site n'ebe dị anya. Ọdịdị ngwaahịa ahụ site n'akụkụ dị iche iche na na mgbakọ dị iche iche ka emere ka ọ dị mfe site n'ịgbanwe ha ka ha bụrụ ọdịdị gburugburu. Otu agba atọ na-egbuke egbuke na-ekewapụta ụtọ ndị dị iche iche. Nhazi ozi doro anya na usoro udo nke otu na-enyere ndị na-azụ ahịa aka ịchọta ihe ha chọrọ ngwa ngwa. Mkpụrụ akwụkwọ akara ahịa ọhụrụ na-eso ọdịdị mbara ala dị nro.
About the Ihe Nrite A' Design Award nke Bronz
Shuanghui Rebrand Ngwugwu Sausage meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Shuanghui Rebrand Ngwugwu Sausage ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Shuanghui Rebrand Ngwugwu Sausage na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- Dimensions & Packaging
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - Tags
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- Production Technology
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- Design Challenge
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - Research
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- Inspiration
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
