Bronz Ngwungwu · 2022
Strong Tiger Ngwakọta Mmanya Ike
by Tiger Pan
- Ihe Nrite A' Design Award nke Bronz 2022 in Ngwungwu
- CLIENT: Beijing Shunxin Agriculture Holding Co., Ltd.
- Estimated Number of Design Views: 14,117
- Verification code DDDD990B33 · Verify this award
Colors
About Strong Tiger Ngwakọta Mmanya Ike
Ederede Akwụkwọ: Agụ Dị Ike bụ mmebe mgbakwasị ọnụọgụgụ dị ntakịrị maka baijiu ndị China. Mmebe a na-egosipụta Afọ Agụ n'Ihe Ndozi Afọ ndị China. E sere isi agụ n'ụdị nkịtị, nke sitere n'echiche okpu agha samurai site n'oge Agha Alaeze na Japan. Ahịrị ndị dị nkọ na ndị kwụ ọtọ na-akpụzi ahụ karama ma gosipụta àgwà siri ike na nke na-adịghị agbanwe agbanwe. E ji gịlaasị mepụta karama a, nke na-agbakwunye ìhè na ọdịyị n'elu ya ma mee ka ngwaahịa a dịpụ iche site na karama ụrọ. Agba na-egbuke egbuke yana nhazi doro anya nke ozi na-enyere ndị na-azụ ahịa aka ịmata ngwaahịa a site n'ebe dị anya.
About the Ihe Nrite A' Design Award nke Bronz
Strong Tiger Ngwakọta Mmanya Ike meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Strong Tiger Ngwakọta Mmanya Ike ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Strong Tiger Ngwakọta Mmanya Ike na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
