Secret Behind Magic Ọrụ Bụụzọ: Ngwugwu Nkwụ by Stora Enso China Packaging

Secret Behind Magic Ọrụ Bụụzọ: Ngwugwu Nkwụ by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Secret Behind Magic Ọrụ Bụụzọ: Ngwugwu Nkwụ

by Stora Enso China Packaging

Client: Stora Enso China Packaging

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Behind Magic Ọrụ Bụụzọ: Ngwugwu Nkwụ

Ederede Akwụkwọ: Ihe Nzuzo N'azụ Anwansi bụ ngwugwu igbe kpuchiri ekpuchi maka nkwụ agwakọtara agwakọta. Foto igbe dị n'èzí ji ahịrị jikọtara ọnụ na agba isi atọ, nke sitere n'echiche nhazi Mondrian, jikọtara ya na agba akwụkwọ kraft aja aja a na-eyi ya. Nhazi a na-egosipụta echiche nri gbara ọzara na ahụike n'ụzọ dị mfe. Igbe ndị dị n'ime na-eso otu agba ndị a ma tinyekwuo ihe osise ndị a na-ese na katoon maka egwuregwu ọrụ. Usoro mbuli dị n'ime na-akwalite igbe ọ bụla dị n'ime ruo n'ọnụ mmepe, nke na-eme ka a pụọ igbe niile n'usoro n'otu n'otu. A na-eji bọọdụ kwadoro maka ihe metụtara nri na inki soya rụọ ọrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Secret Behind Magic Ọrụ Bụụzọ: Ngwugwu Nkwụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Secret Behind Magic Ọrụ Bụụzọ: Ngwugwu Nkwụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Secret Behind Magic Ọrụ Bụụzọ: Ngwugwu Nkwụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensions & Packaging: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tags: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Production Technology: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Design Challenge: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Research: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiration: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Project Duration: The project started in June 2020 and launched in April 2021 Beijing, China.
Operation Flow: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang