Luckinfo Ocean Refreshing Base Serum Nkwakọ Ngwaahịa by Wai Ho Cheung

Luckinfo Ocean Refreshing Base Serum Nkwakọ Ngwaahịa by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Luckinfo Ocean Refreshing Base Serum Nkwakọ Ngwaahịa

by Wai Ho Cheung

Client: Luckinfo

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckinfo Ocean Refreshing Base Serum Nkwakọ Ngwaahịa

N'elu igbe ahụ ka dị ntakịrị ma sie ike, ebe a na-ebipụta ihe atụ nke ebili mmiri n'okpuru iji kwughachi ya na ihe ndị dị na mmiri. Akụkụ nke ihe atụ ahụ ekpughere na ala iji mee ka elu ahụ na-acha uhie uhie na-adọta, yana dọta ndị ọrụ imepe igbe ahụ. A na-atụgharị karama ahụ oyi n'elu iji bufee ihe efu site na mkpuchi na-acha ọcha pearl gaa n'akụkụ doro anya, yana ikpuchi ngwakọta urukpuru nwere ike guzobe mgbe ọ na-ama jijiji; karama iko na-anọgide na-edo anya na ala na-egosi pụrụ iche na-acha anụnụ anụnụ droplet site mmanụ droplets sedimentation technology.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Luckinfo Ocean Refreshing Base Serum Nkwakọ Ngwaahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Luckinfo Ocean Refreshing Base Serum Nkwakọ Ngwaahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Luckinfo Ocean Refreshing Base Serum Nkwakọ Ngwaahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Dimensions & Packaging: Width 50mm x Depth 50mm x Height 95mm
Tags: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Production Technology: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Design Challenge: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Research: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiration: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Project Duration: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Operation Flow: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.