BeeHacchee Ọrụ Bụ Isi: Ngwugwu Tart by Shingo Furusho

BeeHacchee Ọrụ Bụ Isi: Ngwugwu Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

BeeHacchee Ọrụ Bụ Isi: Ngwugwu Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About BeeHacchee Ọrụ Bụ Isi: Ngwugwu Tart

Ederede Akwụkwọ: BeeHacchee bụ atụmatụ ngwugwu emere maka tart chiiz mmanụ aṅụ. Igbe ahụ dị hexagon (akụkụ isii), na-echetara mmadụ ụlọ aṅụ, si otú ahụ nye echiche mmanụ aṅụ ahụ ọdịdị a na-ahụ anya. A na-emepụta ngwugwu ahụ site n'otu iberibe kaadịbọọdụ, ọ dịkwa 224 mm n'obosara, 195 mm n'omimi na 44 mm n'ịdị elu. Akwụkwọ Kraft na-enye mmetụta dị mfe na nke enweghị nsogbu ịbịaru ya nso, ebe ahịrị odo edobere n'elu ihu ngwugwu ahụ na-agbakwunye ọdịiche a na-ahụ anya. Ibipụta agba odo n'akwụkwọ Kraft siri ike, n'ihi na agba ahụ na-amịba n'ime akwụkwọ ahụ, nke mere na e were onye ọzụzụ ibipụta nwere nnukwu nkà rụkọọ ọrụ iji nweta nsonaazụ e bu n'obi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

BeeHacchee Ọrụ Bụ Isi: Ngwugwu Tart meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na BeeHacchee Ọrụ Bụ Isi: Ngwugwu Tart ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ BeeHacchee Ọrụ Bụ Isi: Ngwugwu Tart maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.