Voila Cool Stuff Nkwakọ Ngwaahịa Ice Cream by Kamal Rizk - Bold Branding

Voila Cool Stuff Nkwakọ Ngwaahịa Ice Cream by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

Voila Cool Stuff Nkwakọ Ngwaahịa Ice Cream

by Kamal Rizk - Bold Branding

Client: Voila Dessert Shop

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Voila Cool Stuff Nkwakọ Ngwaahịa Ice Cream

Nke a bụ usoro nchịkọta maka atụmatụ ekpomeekpo 9 ice cream, jikọtara n'okpuru otu akara ngosi, nke onye mmepụta na-emezigharị ngosi nke ice cream. O kere isiokwu ọhụrụ site na nke ọ na-atụgharị ụdị ụtọ dị iche iche n'ụdị mkpụrụ osisi ihe atụ na ụkpụrụ nectar, akwụkwọ edemede mbụ, yana agba ọhụrụ dị mkpa nke na-emesi ihe ndị e ji emepụta ike pụta ìhè. Nhazi ahụ na-emezigharị echiche nke ụtọ site na akara ngosi ire ejiri na mpaghara niile wee kpalite ụzọ dị iche iche isi ghọta ya.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Voila Cool Stuff Nkwakọ Ngwaahịa Ice Cream meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Voila Cool Stuff Nkwakọ Ngwaahịa Ice Cream ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Voila Cool Stuff Nkwakọ Ngwaahịa Ice Cream maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimensions & Packaging: Various Tapered Paper Ice Cream Containers
Tags: branding, packaging, packaging, illustration, typography, icecream, identity
Production Technology: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Design Challenge: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Research: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiration: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Project Duration: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Operation Flow: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Team Members: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager