Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2022
Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya
by Tsingtao Brewery Culture Media Co., Ltd.
Client: Tsingtao Brewery Culture Media Co.,Ltd.
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya
Tsingtao Beer bụ ngwugwu igbe onyinye emere maka ncheta afọ 120 nke akara ahịa a. Nhazi a na-ejide biya Pilsner ochie atọ ma dabere na ụlọ pụrụ iche nke Qingdao. Ihe osise a jikọtara ihe ndị a maara ama nke mpaghara na omenala akara ahịa, na-egosi njikọ dị n'etiti akara ahịa na omenala mpaghara ahụ. Igbe elu ahụ na-emeghe n'akụkụ abụọ, mmegharị nke ihe okpukpu hops nyere aka, otu n'ime ihe eji eme biya. A na-egosipụta biya ndị ahụ mgbe emeghere igbe onyinye ahụ. A na-eji akwụkwọ pụrụ iche eme ihe, mmepụta gụnyekwara mbipụta UV, ịkpọnwụ ọkụ na ịkọ ihe atụ.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Tsingtao Beer Ihe Mmeju Bụ Isi: Ngwugwu Igbe Onyinye Biya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Team Members
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
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