Idun Red Heart Ihe Ọṅụṅụ Apụl by Evan Chen

Idun Red Heart Ihe Ọṅụṅụ Apụl by Evan Chen is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

Idun Red Heart Ihe Ọṅụṅụ Apụl

by Evan Chen

Client: Lascaux Design Institute Inc.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Idun Red Heart Ihe Ọṅụṅụ Apụl

Chi nke ntorobịa nke na-achị apple ọla edo: Idun. Isi ihe oyiyi na-asọpụrụ onye na-ese ihe nkiri John Bauer, na-ewepụ Idun ma na-emezigharị ya iji tinye ebe mara mma na-eto eto apụl. A na-awụpụ apụl ndị dị n'aka chi nwanyị na akara karama iji kpughee ihe ọṅụṅụ apụl na-acha uhie uhie n'okpuru akara ahụ, na-akọwapụta ihe okike nke apụl. A na-eji usoro stampụ ọla edo mesoo atọ n'ime apụl ndị ahụ iji bufee apụl ọla edo atọ a nwetara site n'aka chi nwanyị nke ntorobịa ka ọ banye n'ime ihe ọṅụṅụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Idun Red Heart Ihe Ọṅụṅụ Apụl meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Idun Red Heart Ihe Ọṅụṅụ Apụl ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Idun Red Heart Ihe Ọṅụṅụ Apụl bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang