Qiong Niang Baijiu Nkwakọ Ngwaahịa by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Nkwakọ Ngwaahịa by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Qiong Niang Baijiu Nkwakọ Ngwaahịa

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

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The Design

About Qiong Niang Baijiu Nkwakọ Ngwaahịa

Ha ejikọtala Bell na Drum Tower, nke kacha anọchite anya Qionglai, yana maapụ Qionglai n'ime isi ihe oyiyi nke nkwakọ ngwaahịa site na ịde ha dị ka eserese nkịtị. Ugwu ukwu nke Qionglai zụlitere ndị mmadụ na omenala Qionglai ma bụrụ ụgbọ ala dị mkpa maka Qionglai. N'ime akara akara karama ha, a na-edobe eserese abstract ugboro ugboro na mpempe akwụkwọ pụrụ iche, na-eji ọkụ na-enyocha karama na ụlọ ọrụ mmanya iji mepụta onyonyo nke ugwu Tiantai dị na Qionglai, nke mgbe etinyere ya na-agbakwunye na ịdị arọ omenala ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Qiong Niang Baijiu Nkwakọ Ngwaahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Qiong Niang Baijiu Nkwakọ Ngwaahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Qiong Niang Baijiu Nkwakọ Ngwaahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang