Shengming Shijia Ọrụ Isi: Igbe Onyinye Tii by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Ọrụ Isi: Igbe Onyinye Tii by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

Shengming Shijia Ọrụ Isi: Igbe Onyinye Tii

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Shengming Shijia Ọrụ Isi: Igbe Onyinye Tii

Ederede Akwụkwọ: Shengming Shijia bụ igbe onyinye tii nke na-egosipụta ọdịdị ala mpaghara jikọtara ya na omenala tii. Igbe elu na-emepụtaghachi ihe a maara dị ka Ọdọ Mmiri Atọ na-Enwuli Ọnwa, e mere ya site na akwụkwọ site na iji usoro mbipụta na ịkanye akara. Isi agba ya bụ acha anụnụ anụnụ inki, nke na-echetara abalị. Ọkara abụọ e mepere emepe na igbe elu na-ejikọta iji mepụta ọnwa zuru oke tupu emepee ngwugwu ahụ. A na-esite n'akụkụ abụọ dọpụta igbe elu, na-ekpughe mbipụta ọnwa gburugburu ahaziri nke ọma na igbe ime. Nhazi a na-ejikọta ọdịdị mpaghara a ma ama na obi dị jụụ nke ide tii.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Shengming Shijia Ọrụ Isi: Igbe Onyinye Tii meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Shengming Shijia Ọrụ Isi: Igbe Onyinye Tii ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Shengming Shijia Ọrụ Isi: Igbe Onyinye Tii bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release