Zaotu Shaofang Ọlụ Bụ Isi: Ngwugwu Manya by Bo Gao

Zaotu Shaofang Ọlụ Bụ Isi: Ngwugwu Manya by Bo Gao is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Zaotu Shaofang Ọlụ Bụ Isi: Ngwugwu Manya

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

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The Design

About Zaotu Shaofang Ọlụ Bụ Isi: Ngwugwu Manya

Ederede Akwụkwọ: Zaotu Shaofang bụ nhazi ngwugwu maka manya e ji ọcha bentonite mee, bụ́ ụrọ a na-agbakwunye n'ime apịtị olulu nghọrọ. Ngwugwu a ji ọcha bentonite dị ka isi agba ya. Ugwu, ìhè anyanwụ, igwe ojii, mmiri, osisi na nnụnụ ka ejikọtara ọnụ n'ụdị eserese yiri agwaetiti Chinese maka bentonite. Ihe osise ahụ na-egosipụta gburugburu ebe a na-esite mee manya na akụrụngwa bụ́ isi nke ngwaahịa ahụ. Igbe ahụ na-emeghe site n'etiti gaa n'aka ekpe na aka nri, ebe obere igbe dị n'ime ya na-apụ n'ihu maka ngosipụta. E ji akwụkwọ pụrụ iche nwere ihe ọlaedo mee igbe ahụ, e wusiekwa karama iko ahụ ọcha nke nwere ihe osise a kpọrọ ọkụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Zaotu Shaofang Ọlụ Bụ Isi: Ngwugwu Manya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Zaotu Shaofang Ọlụ Bụ Isi: Ngwugwu Manya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Zaotu Shaofang Ọlụ Bụ Isi: Ngwugwu Manya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao