Shijian Chuxin Mkpuchi Ngwaahịa Tii by Longxiang Li

Shijian Chuxin Mkpuchi Ngwaahịa Tii by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2022

Shijian Chuxin Mkpuchi Ngwaahịa Tii

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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Colors

The Design

About Shijian Chuxin Mkpuchi Ngwaahịa Tii

Shijian Chuxin bụ nhazi mkpuchi ngwaahịa maka tii. Nhazi a na-eji ihe osise ndị sitere n'ike mmụọ ubi tii gburugburu ebe obibi nke Guizhou, awọ, nnụnụ swallow, ndị na-akụrụ tii na Osimiri Chishui. Ihe osise ndị ahụ n'ụdị China na-egosipụta gburugburu ebe obibi nke mpaghara mmepụta ma na-enye akara ahịa ahụ asụsụ anya pụrụ iche, nke e chere maka ndị na-azụ ahịa na-eto eto. E ji akwụkwọ pụrụ iche na-acha ọcha mee akwụkwọ mkpuchi ahụ ma bipụta ihe osise ndị ahụ na ya. E ji obibi akwụkwọ laser na akara ọlaedo e ji ọkụ kụọ mechaa igbe ahụ, ọ dịkwa milimita 300 site na 120 site na 80. Igbe ahụ na-emeghe n'ụzọ dị mfe, ihe ndị dị mfe e ji mee ya dabakwara maka mmepụta n'ọtụtụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Shijian Chuxin Mkpuchi Ngwaahịa Tii meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Shijian Chuxin Mkpuchi Ngwaahịa Tii ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Shijian Chuxin Mkpuchi Ngwaahịa Tii na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li