Wuliang Image Ọrụ Bụ Isi: Ngwugwu Mmanya by Luo Heng

Wuliang Image Ọrụ Bụ Isi: Ngwugwu Mmanya by Luo Heng is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

Wuliang Image Ọrụ Bụ Isi: Ngwugwu Mmanya

by Luo Heng

Client: Laboratory and Hopeful

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

16,289

Verified Award Winner

Verify Award Status for #133952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliang Image Ọrụ Bụ Isi: Ngwugwu Mmanya

Ederede Akwụkwọ: Wuliang Image bụ nhazi ngwugwu mmanya emere maka otu ụlọ ọrụ Baijiu nke China. Ọdịdị karama a sitere n'echiche karama Ọnwa nke Usoro Eze Ming, ahụ okirikiri ya na-egosi ọnwa zuru ezu na echiche nlaghachi ọnụ. Ahịrị gbarụrụ agbarụ na ntụ mmiri na-agba karama ahụ dịka silk. Ahụ iko ahụ ka a gbara ájá ma na-ebu akara ọla edo pink e piri epi, ebe elu karama na-eji usoro iji ọla na-egbukepụ egbukepụ na-eme mmezi. E ji akwụkwọ acrylic ọla edo na-acha ntụ ntụ mee igbe ahụ na ọla e piri epi na hot stamping. Usoro ala na-enye ìhè na-enye aka na njide kwụ ọtọ ma dị mma.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Wuliang Image Ọrụ Bụ Isi: Ngwugwu Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Wuliang Image Ọrụ Bụ Isi: Ngwugwu Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Wuliang Image Ọrụ Bụ Isi: Ngwugwu Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensions & Packaging: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tags: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Design Challenge: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Research: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiration: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Project Duration: The project started in September 2021 in Torino and finished.
Operation Flow: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Team Members: Luo Heng
Image Credits: Luo Heng