Satine Jersey Ọrụ Bụ́ isi: Ngwugwu Mmiri Ara Ehi nke Blackandgold Shanghai

Ihe emepụtara bụ Satine Jersey Ọrụ Bụ́ isi: Ngwugwu Mmiri Ara Ehi nke Blackandgold Shanghai bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2022

Satine Jersey Ọrụ Bụ́ isi: Ngwugwu Mmiri Ara Ehi

nke Blackandgold Shanghai

Onye Ahịa: Yili Group

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #134131

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Satine Jersey Ọrụ Bụ́ isi: Ngwugwu Mmiri Ara Ehi

Ederede Akwụkwọ: Satine Jersey bụ ngwugwu e mere maka ngwaahịa mmiri ara ehi Jersey dị elu. Nhazi a na-eji ụdị Art Deco iji gosipụta okomoko na iji gosi ebe mmiri ara ehi ahụ si abịa. E ji agba ndụ Satine kpuchie azụ ngwugwu ahụ, e jikwa ọla edo mee akara ahịa ahụ. Eserese ahịrị ọla edo na-egosi ala Britain na ugbo mmiri ara ehi Jersey, nke London Eye gbara gburugburu. Aha ngwaahịa ahụ ka etinyere n'ime ihe ọmụma sịl (sealing wax) European iji gosipụta omenala Britain. E ji foil aluminum mee ngwugwu dị n'ime, e jikwa akwụkwọ ọla ọcha na-egbu maramara mee igbe dị n'èzí.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Satine Jersey Ọrụ Bụ́ isi: Ngwugwu Mmiri Ara Ehi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Satine Jersey Ọrụ Bụ́ isi: Ngwugwu Mmiri Ara Ehi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Satine Jersey Ọrụ Bụ́ isi: Ngwugwu Mmiri Ara Ehi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Nha & Mkpuchi: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Mkpado: Packaging, milk, premium, China, Jersey
Teknụzụ Mmepụta: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Ịma Aka Imepụta: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Nchọpụta: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Mkpali: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Oge Ọrụ: The project started in February, 2020 and the product is launched in April, 2020.
Usoro Ọrụ: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Ndị Otu: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Asụsụ Foto: All photos credits to blackandgold Shanghai, 2022.