Gift of Huangyao Ọrụ Bụ Isi: Ngwugwu Ihe Ọtụtụ by Jie Yang

Gift of Huangyao Ọrụ Bụ Isi: Ngwugwu Ihe Ọtụtụ by Jie Yang is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Gift of Huangyao Ọrụ Bụ Isi: Ngwugwu Ihe Ọtụtụ

by Jie Yang

Client: Decelent

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Gift of Huangyao Ọrụ Bụ Isi: Ngwugwu Ihe Ọtụtụ

Ederede Akwụkwọ: Onyinye Huangyao bụ atụmatụ ngwugwu onyinye maka ihe ọtụtụ e ji akwadebe nri, nke e mere n'obodo ochie Huangyao, Guangxi, China. E dowere akwụkwọ atọ e wapụtara wapụta n'ụdị mgbagwoju anya, otu n'azụ nke ọzọ, iji mepụta ọdịdị nke nwere akụkụ atọ. Akwa mpụta gosipụtara ụlọ ọnụ ụzọ, ọnụ ụzọ ukwu na akwa mmiri. Akwa etiti gosipụtara ụlọ ntụrụndụ na ndụ obodo. Akwa ime gosipụtara ugwu na osimiri. Nhazi a na-echetara ụlọ obibi ọdịnala ndị China nwere mpaghara etiti. Mkpuchi karama were ụdị okporo ụzọ nkume bluestone. E ji akwụkwọ nwere ike ire ere dịka ihe ndị bụ isi eji arụ ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Gift of Huangyao Ọrụ Bụ Isi: Ngwugwu Ihe Ọtụtụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Gift of Huangyao Ọrụ Bụ Isi: Ngwugwu Ihe Ọtụtụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Gift of Huangyao Ọrụ Bụ Isi: Ngwugwu Ihe Ọtụtụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Dimensions & Packaging: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Tags: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Production Technology: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Design Challenge: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Research: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspiration: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Project Duration: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Operation Flow: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Team Members: Jie Yang