Neon Zebra Brand Launch Ọrụ Nchekwa Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

Neon Zebra Brand Launch Ọrụ Nchekwa Ihe Ọṅụṅụ

by PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Neon Zebra Brand Launch Ọrụ Nchekwa Ihe Ọṅụṅụ

Neon Zebra bụ atụmatụ nkwakọba maka ụdị ihe ngwakọta cocktail dị iche iche. Kanị ọ bụla na ngwugwu ihe ọṅụṅụ ọ bụla nwere ntụziaka ọ bụla pụrụ iche maka ihe ọṅụṅụ agwakọtara agwakọta, nke a na-akpọ nhata Neon Zebra. Ntụziaka a na-egosi ndị na-azụ ihe otu esi eji ngwaahịa ahụ mee ihe ọṅụṅụ agwakọtara agwakọta. Kanị ọ bụla na-eme cocktail abụọ, nke e kere ka a ga-ekekọrịta. Foto ihe ndozi nke a na-egosi n'akụkụ ngwaahịa ahụ dị mfe, na-eji iberibe laịm na mint iji tinye omimi. Ihe ndozi ndị a na-apụta dị ka eserese abụọ akụkụ siri ike ma ọ bụ dị ka ụdị atọ akụkụ, ha na-emekwa ka ụwa Neon Zebra dịrị ndụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Neon Zebra Brand Launch Ọrụ Nchekwa Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Neon Zebra Brand Launch Ọrụ Nchekwa Ihe Ọṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Neon Zebra Brand Launch Ọrụ Nchekwa Ihe Ọṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release