Lay's Smiles Campaign Ọrụ Isi: Ngwugwu Nri nke PepsiCo Design and Innovation

Ihe emepụtara bụ Lay's Smiles Campaign Ọrụ Isi: Ngwugwu Nri nke PepsiCo Design and Innovation bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2022

Lay's Smiles Campaign Ọrụ Isi: Ngwugwu Nri

nke PepsiCo Design and Innovation

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #137247

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Lay's Smiles Campaign Ọrụ Isi: Ngwugwu Nri

Ederede Akwụkwọ: Mkpọsa Lay's Smiles bụ atụmatụ ngwugwu nri e wepụtara na Rọshịa. Nnukwu ihuọma na-amụmụ ọnụ ọchị bụ isi ihe onyonyo dị n'elu ngwugwu ọ bụla. Ngwugwu ahụ na-edobe njirimara onyonyo Lay's a maara ama na akara agba ndị na-egosi ụtọ nri ngwaahịa ahụ. A na-egosikwa n'elu ngwugwu ahụ nkwado enyere Mmemme Enyi na Enyi nke Best Buddies Foundation. A na-enye otu ruble maka ngwugwu ọ bụla a zụtara na-aga na mmemme ahụ. Ebumnuche ya bụ ikesa ozi ọma na iwepụta akara ahịa ahụ dịka nke nwere ebumnuche doro anya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Lay's Smiles Campaign Ọrụ Isi: Ngwugwu Nri meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lay's Smiles Campaign Ọrụ Isi: Ngwugwu Nri ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lay's Smiles Campaign Ọrụ Isi: Ngwugwu Nri na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Mkpali: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Gụọ Akụkọ Mgbasa Ozi

Nkwado