Ọlaedo Ngwungwu · 2022
MTN Dew Cake-Smash Nkwakọba Ihe Ọṅụṅụ
by PepsiCo Design and Innovation
- Ihe Nrite A' Design Award nke Ọlaedo 2022 in Ngwungwu
- Estimated Number of Design Views: 39,285
- Verification code 1EF592A842 · Verify this award
Colors
About MTN Dew Cake-Smash Nkwakọba Ihe Ọṅụṅụ
MTN Dew Cake-Smash bụ nkwakọba maka ihe ọṅụṅụ dị nro nwere ụtọ achịcha nke e mepụtara naanị nwa oge. E kere ụtọ a iji chetara mmụọ nke ememe a na-emekọ ọnụ dịka ncheta ọmụmụ, agbamakwụkwọ na ememe ngụsị akwụkwọ. Nhazi a na-ekwu maka oge ndị dị mkpa nke gafere na-enweghị ememe, ma na-achọ inye mmetụta nke olileanya na aṅụrị. E mepụtara ụwa a na-ahụ anya nke ụdị mmadụ kandụl na-adị ndụ maka eserese nkwakọba ahụ na maka ojiji dijitalụ. Ụdị mmadụ kandụl ndị a na-egosi ìgwè mmadụ gbakọrọ na oriri. Nkwakọba ahụ na-akpọ ndị na-azụ ahịa ka ha mee ememe ọzọ.
About the Ihe Nrite A' Design Award nke Ọlaedo
MTN Dew Cake-Smash Nkwakọba Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na MTN Dew Cake-Smash Nkwakọba Ihe Ọṅụṅụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. MTN Dew Cake-Smash Nkwakọba Ihe Ọṅụṅụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
