Pepsi New Year 2022 LTO Ite ihe ọṅụṅụ by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Ite ihe ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2022

Pepsi New Year 2022 LTO Ite ihe ọṅụṅụ

by PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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The Design

About Pepsi New Year 2022 LTO Ite ihe ọṅụṅụ

Pepsi New Year 2022 LTO bụ usoro ite ihe ọṅụṅụ isii e mepụtara maka oge mmemme ezumike oyi, nke nwere ọnụọgụ a kpaara ókè. E wepụtara ite ndị a na Russia dịka akụkụ nke mkpọsa akara ngosi oge. E mere eserese mmemme ka ha dabara oge ezumike ahụ dum, nke na-ejedebe na Afọ Ọhụrụ. Nhazi ahụ na-agbatịkwa akara ngosi ahụ karịa mkpuchi ngwaahịa site na atụmatụ mmekọrịta. Ndị na-azụ ahịa nwere ike iji ekwentị smartphone scan koodu QR dị n'ite ọ bụla iji nweta nkwalite ahịa, gụnyere ohere iji merie hoodie na uwe t-shirt ndị na-enwu enwu nke ọnụọgụ ha kpaara ókè.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Pepsi New Year 2022 LTO Ite ihe ọṅụṅụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Pepsi New Year 2022 LTO Ite ihe ọṅụṅụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pepsi New Year 2022 LTO Ite ihe ọṅụṅụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Read the Press Release