By Beth Ngwugwu Mgbakwunye Collagen by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.
ỌlaedoNgwungwu· 2022
By Beth Ngwugwu Mgbakwunye Collagen
Client: Depot Creative
Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category
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The Design
About By Beth Ngwugwu Mgbakwunye Collagen
Enyere ụlọ ọrụ ahụ ọrụ ịmepụta usoro njirimara anya na nhazi nkwakọ ngwaahịa, gụnyere ụgbọ mmiri a na-akpọ maka atelier okomoko a. N'ebe enwere ike họrọ ihe niile dabere na nzere gburugburu ebe obibi ha, sitere na iji mkpofu ndị na-ere ahịa mgbe e mesịrị, akwụkwọ FSC na ink dabeere na soy. Nkwakọ ngwaahịa ahụ na-eji palette agba nke akwụkwọ ndụ akwụkwọ ndụ gbara ọchịchịrị na ìhè pastel, ihe ndị dị elu, ihe owuwu na mbipụta aghụghọ iji mepụta echiche a na-ahụ anya nke ma okomoko na ugwu.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaedo
By Beth Ngwugwu Mgbakwunye Collagen meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na By Beth Ngwugwu Mgbakwunye Collagen ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. By Beth Ngwugwu Mgbakwunye Collagen na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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