Meandre Karama Manụ, Ngwugwu Manụ Isi Ụtọ by Jiawei Wu

Meandre Karama Manụ, Ngwugwu Manụ Isi Ụtọ by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Meandre Karama Manụ, Ngwugwu Manụ Isi Ụtọ

by Jiawei Wu

Client: Jiawei Wu Design

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

11,560
Verified Award Winner
Verify Award Status for #137809

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meandre Karama Manụ, Ngwugwu Manụ Isi Ụtọ

Meandre bụ nhazi karama na ngwugwu emere maka ụdị manụ isi ụtọ sitere n'okike. Aha ya sitere n'okwu French nke pụtara mgbagọ mmiri iyi. Nhazi a bu n'obi inye ahụmahụ zuru ezu nke ịwagharị n'ime oke ọhịa. Mkpuchi ahụ na-eso ụdị alaka na-agbagọ agbagọ, a na-emekwa karama ahụ site na osisi walnut nke North America e ji usoro ịgbagọ osisi kpụọ ya n'ụdị dị iche iche. Kaadị ozi na-ebu foto na nkọwa banyere oke ọhịa dị na ime obodo France nke kpaliri mmepụta manụ isi ụtọ a. Naanị ísì osisi sitere n'okike ka e ji mepụta manụ isi ụtọ a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Meandre Karama Manụ, Ngwugwu Manụ Isi Ụtọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Meandre Karama Manụ, Ngwugwu Manụ Isi Ụtọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Meandre Karama Manụ, Ngwugwu Manụ Isi Ụtọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensions & Packaging: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tags: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Production Technology: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Design Challenge: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiration: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Project Duration: The project started in 2020 and finished in 2021.
Operation Flow: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patents: Jiawei Wu
Team Members: Jiawei Wu
Image Credits: Design:Jiawei Wu
Photo Credits: Sonia Szostak