Roundooze Chickpea Snack Ọrụ Bụ́ Isi: Mkpọlite Nri Nta by Salvita Bingelyte

Roundooze Chickpea Snack Ọrụ Bụ́ Isi: Mkpọlite Nri Nta by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Roundooze Chickpea Snack Ọrụ Bụ́ Isi: Mkpọlite Nri Nta

by Salvita Bingelyte

Client: Salvita Design

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Roundooze Chickpea Snack Ọrụ Bụ́ Isi: Mkpọlite Nri Nta

Ederede Akwụkwọ: Roundooze Chickpea Snack bụ nhazi mkpọlite maka chickpeas a ghere ọkụ. Ụdị ihe ndị a na-ere kpuchiri ụtọ asatọ, isii bụ ụtọ dị ụtọ ọkọ na abụọ bụ ndị nnu. A na-egosi ụtọ dị ụtọ ọkọ n'elu ndabere oji, ma ụtọ ndị nnu n'elu ndabere ntụ ntụ. Ọnụ ọchị ewepụtara site na akara Roundooze na-akpado ụdị anya nke ngosi ahụ. Akpa ọ bụla nwere windo e ji igwe bee ka o yie anya na ọnụ, ka ọ bụrụ na a ga-ahụ chickpeas ahụ tupu azụta ha. Mkpụrụedemede dị mfe na agba ole na ole na-eme ka ọdịdị ya dị mfe ma na-atọ ụtọ. Akpa ọ bụla dị mm145 n'obosara na mm210 n'ịdị elu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Roundooze Chickpea Snack Ọrụ Bụ́ Isi: Mkpọlite Nri Nta meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Roundooze Chickpea Snack Ọrụ Bụ́ Isi: Mkpọlite Nri Nta ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Roundooze Chickpea Snack Ọrụ Bụ́ Isi: Mkpọlite Nri Nta na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)