Johnnie Walker Limited Edition Nkwakọba Onyinye nke Ofen Hu

Ihe emepụtara bụ Johnnie Walker Limited Edition Nkwakọba Onyinye nke Ofen Hu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2022

Johnnie Walker Limited Edition Nkwakọba Onyinye

nke Ofen Hu

Onye Ahịa: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

58,010

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #138822

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Johnnie Walker Limited Edition Nkwakọba Onyinye

Johnnie Walker Limited Edition bụ nkwakọba onyinye e mere maka karama whisky nke e wepụtara maka Ememme Mid-Autumn na China. Ememme Mid-Autumn bụ oge dị mkpa maka mkpọkọta ezinụlọ, ya mere isiokwu ya bụ ụlọ, mkpọkọta na mmetụta uche. Nhazi a na-esite n'ọnụ ụzọ na windo nke ụlọ ndị China ochie. Igbe dị n'èzí na-emeghe dị ka ọnụ ụzọ abụọ, nke bọtịnụ magnet dị n'etiti na-ejide ya mechie, ma na-egosipụta karama dị n'ime ya. E gosipụtara okooko orchid, urukurubụba na ígwé ojii nke ọma. E jiri ihe ọlaedo na ịkpụ laser mee ihe n'igbe ahụ, ma tinye sandblasting na karama ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Johnnie Walker Limited Edition Nkwakọba Onyinye meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Johnnie Walker Limited Edition Nkwakọba Onyinye ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Johnnie Walker Limited Edition Nkwakọba Onyinye na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Nha & Mkpuchi: Length 15cm width 11.5cm height 36cm
Mkpado: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Teknụzụ Mmepụta: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Ịma Aka Imepụta: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Nchọpụta: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Mkpali: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Oge Ọrụ: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Usoro Ọrụ: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Ndị Otu: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Asụsụ Foto: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd