Allys Ọrụ Bụ́ Isi: Ngwugwu Kọfị by Meghana Reddy

Allys Ọrụ Bụ́ Isi: Ngwugwu Kọfị by Meghana Reddy is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Allys Ọrụ Bụ́ Isi: Ngwugwu Kọfị

by Meghana Reddy

Client: Allys Coffee House

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Allys Ọrụ Bụ́ Isi: Ngwugwu Kọfị

Ederede Akwụkwọ: Allys bụ atụmatụ ngwugwu kọfị e mepụtara maka ụlọ kọfị. Ngwugwu a bụ akpa nwere ala dị larịị nke nwere ike ijide kọfị dị ndụ asatọ (8 ounces), ma ọ bụ nke a kwọrọ akwọ ma ọ bụ nke bịara dị ka mkpụrụ dum. Ọnụ mmepe iwezuga ikuku nke ụzọ otu na-eme ka kọfị dịgide ọhụrụ, ebe ihe mkpuchi na-adọtali (pull tab zipper) na-enye ohere imechigharị akpa ahụ mgbe eji ya mee ihe. E ji aka sepụta eserese ndị dị n'akpa ahụ, bụ́ ndị osi n'ikuku sitere n'osisi na alalịba nke Bali na ọdịda anyanwụ n'elu Chichen Itza dị na Mexico nweta mmụọ ha. E ji ihe sitere n'okike, dịka mmiri osimiri na ahihia hemp, mepụta akpa ndị a, ha nwekwara ike iji ha mee ihe ọzọ. Ebumnobi ya bụ inweta ọdịdị dị mfe, na-egbukepụ agbụkepụ, ma pụta ìhè n'ụzọ pụrụ iche.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Allys Ọrụ Bụ́ Isi: Ngwugwu Kọfị meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Allys Ọrụ Bụ́ Isi: Ngwugwu Kọfị ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Allys Ọrụ Bụ́ Isi: Ngwugwu Kọfị na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes the product unique from the other products in the market is, the fact that it isn't the usual coffee packaging design, the illustrations of the design were hand-painted and printed on sustainable and reusable packaging.
Dimensions & Packaging: Hold 8 oz (0.5lb) coffee ground or bean - Volume may vary depending on the fineness of ground coffee; One Way Degassing Valve, Resealable zipper, Flat Bottom for better Shape.

Dimensions:

19.5 cm (7.7 in) height x 12.5 cm (4.9 in) length x 6 cm (2.36 in) width
Tags: #packaging #packagingdesign #illustration #coffee #coffeepackaging #art #painting #visualartist
Production Technology: Reusable, sustainable, and eco-friendly paper bags that were made from natural resources, such as seaweed and hemp.
Design Challenge: One of the most important parts of packaging design is color. Consumers are more likely to recognize a box or product by its color followed by thevisual element. It was challenging to find the right balance between to two. The visual design as well as the vibrant colors needed to complement each other in a way that stood strong.
Research: It was vital to start with a lot of online research about the Balinese and Mexican cultures. This research helped in staying true and authentic to the design. The goal wasto achieve marketing objectives by effectively communicating the personality or function of a consumer product and generating a sale. The most important step was the briefing stage. It is the most crucial stage because it is the first step and it it vital to gather all the right information in order o avoid going in the wrong direction in terms of design, look and feel. It acts as a roadmap where the most important aspect here is the clients feedback and input. It helps gathering and understanding the psychology of the client, more in-depth. Following this, it was critical to begin the project planning stage, where planning is a predetermined path of action that helps us to construct a project framework that is systematic. At this stage, issues like as budgeting, quality, and timelines were discussed. The half-battle is frequently won by the grand strategy. The research was done in three steps, which includes, the client research, market research and the design strategies. It is also crucial to include the design of the dieline in the design strategy stage. As the brand wanted to achieve being unique in the market, it was important to make the dieline of the packaging reflect the same goal. The lead designer also laid out the earliest versions of the dieline using Adobe Illustrator. The most significant aspect of packaging design was including and ensuring that the box adhered to regulatory criteria, such as barcodes, ingredient information, nutritional facts, FSSAI and customer support numbers, and so on. The designer hand painted the final illustration and then transferred it digitally to make finals edits on software's like, Adobe Photoshop and Illustrator. The client had initial laid out specific requirements including, brand identity, color, target audience, font, design ideas, by collaborating and brainstorming with the lead designer. Once the client approved the hand painted illustrations, feedback was provided and revisions were made. The objective was to ensure the final design communicated the intended output. The print files required to be kept ready for printing after a satisfactory round of changes. After the product is launched in the market, the actual market provides input on the packaging. The product was first introduced in the south of India, where it was a huge success. The client is discussing the possibility of producing new items with similar design themes.
Inspiration: When the brand reached out with the concept, the idea was to come up with the most unique design for a coffee bag. It was important to make sure the consumers got a taste of different cultures through the fresh earthy visuals. The trees and vines in Bali and the sunset over Chichen Itza in Mexico inspired the unconventional illustrations that were hand-painted on the packaging. The concept and design are faithful to the Balinese and Mexican styles, with their simplicity and a minimalistic yet vibrant color palette.
Project Duration: This project started in September 2019 and was launched and sold in multiple stores across South India in March 2020
Operation Flow: Flat Bottom Coffee Pouch Bag with One Way Degassing Valve and Pull Tab Zipper. The tab needs to be pulled first to unlock the zipper. Once the bag is open, use the product as needed and squeeze the zipper to seal the bag after use. The bag is flat bottom and stands up steady. The degassing valve keeps the coffee dry and fresh. The bag's interior is made up of a high barrier three-layer lamination, which is non-toxic and odorless and obtains food-grade certifications. It is high-quality and environment protective.
Team Members: Lead Concept Designer: Meghana Reddy
Image Credits: Designer Meghana Reddy, Allys Coffee House, 2021.