Meiyitian Ngwungwu Nkà by Chong Peng is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Meiyitian Ngwungwu Nkà

by Chong Peng

Client: Yili Group

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Ngwungwu Nkà

Meiyitian bụ ihe eji eme atụmatụ ngwungwu nkà nke jikọtara ngwungwu e biri ebi na ụwa dịgịtal nke ọdụmọdụ ahụ. Ngwungwu ahụ na-ebu agwa e sere n'ụdị abụọ na atọ dabere na onye na-ekwuchitere ọdụmọdụ ahụ, na-emepụta ihe ngosi ọdụmọdụ (mascot). Ndị na-azụ ahịa ji ngwa ekwentị mobaịl nyochaa agwa ndị a wee banye n'ụwa dịgịtal nke ọdụmọdụ ahụ mepụtara. N'ime ụwa dịgịtal a, a na-enye egwuregwu mmekọrịta na usoro nhazi bebi (doll customization system), a na-enyekwa onyinye ndị a pụrụ ịnakọta. Ebumnobi ya bụ iwulite njikọ chiri anya n'etiti ọdụmọdụ ahụ na ndị na-azụ ahịa na-eto eto.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Meiyitian Ngwungwu Nkà meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Meiyitian Ngwungwu Nkà ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Meiyitian Ngwungwu Nkà na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team