Granovita Ọrụ Bụ Isi: Ngwugwu Granola by Olga Takhtarova

Granovita Ọrụ Bụ Isi: Ngwugwu Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

Granovita Ọrụ Bụ Isi: Ngwugwu Granola

by Olga Takhtarova

Client: Sot B&d

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Granovita Ọrụ Bụ Isi: Ngwugwu Granola

Ederede Akwụkwọ: Granovita bụ nhazi ngwugwu maka granola. Igbe kadiboodu na-anọchi akpa dị nro nke a na-ejikarị maka mkpụrụ ọka, na-enye njikwa karịa n'ụzọ ngwaahịa si egosi n'elu shelf. Elu kadiboodu dị gaghị akwadoro isiokwu nke ibi ndụ ahụike. Ihe osise nke mkpụrụ osisi na mkpụrụ ọka na-akọwa uto nke ụdị ọ bụla. Akara, mkpụrụedemede nke na-egosipụta echiche na agba na-egbuke egbuke na-ebufe ozi dị mma. Enwere ike ime kadiboodu ka ọ bụrụ ihe fatịlaịza, ya mere ngwọta na-anọgide na-enwe enyi na gburugburu ebe obibi na ọnụ ala. Igbe ọ bụla na-atụ 160 site na 120 site na 40 milimita.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Granovita Ọrụ Bụ Isi: Ngwugwu Granola meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Granovita Ọrụ Bụ Isi: Ngwugwu Granola ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Granovita Ọrụ Bụ Isi: Ngwugwu Granola bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.