Artem Luxury Watch Straps Ngwaahịa Mbunye by Joel Derksen

Artem Luxury Watch Straps Ngwaahịa Mbunye by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Artem Luxury Watch Straps Ngwaahịa Mbunye

by Joel Derksen

Client: Studio Otherness

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Artem Luxury Watch Straps Ngwaahịa Mbunye

Akwụkwọ Ederede: Artem Luxury Watch Straps bụ nhazi ngwaahịa e mepụtara maka eriri elekere nke e mere maka ndị na-achịkọta ihe. Mbudo mpụta na-amị apụ iji gosipụta igbe dị n'ime nke e ji vellum na-adịghị amụ amụ mee, nke na-emeghe n'akụkụ site na mkpuchi mgbochi. Ihe ndozi mmiri (foam) dị n'ime na-ejide eriri ahụ ka ọ gbaa nkwụsi ike. Ụdị owuwu ya dị ka ngọngọ na nke a kpụrụ akpụ na-egosipụta nsọtụ nkọ na izuoke teknụzụ. Iji foil na akwụkwọ na-egbuke egbuke (foil stamping) na akwụkwọ nwere agba isi awọ na blu eze na-enye ya ọdịdị mara mma na nke teknụzụ. E mere ka owuwu ahụ dịrị otú a ka o wee gosipụta ngwaahịa ahụ nke ọma mgbe a na-ewepụta ya n'igbe.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Artem Luxury Watch Straps Ngwaahịa Mbunye meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Artem Luxury Watch Straps Ngwaahịa Mbunye ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Artem Luxury Watch Straps Ngwaahịa Mbunye na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue