Eco Smile Ngwungwu by Musa Celik is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

Eco Smile Ngwungwu

by Musa Celik

Client: Gleen

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Verified Award Winner
Verify Award Status for #139682

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Colors

The Design

About Eco Smile Ngwungwu

Nhazi a bu ebumnobi inye ngwaazi n'okwu ndi dị mkpa, gụnyere mmetụta gburugburu ebe obibi. Aha ahịa ahụ bụ site na ijikọta okwu "green" (akwụkwọ ndụ) na "clean" (dị ọcha). Njikọta nke akwụkwọ na egbugbere ọnụ na akara ahịa dị n'elu ngwungwu ahụ na-anọchite anya ọnụ ọchị nke okike. Ọkpụrụkpụ ọcha na agba dị nro na-egosi mmiri ihe ọkụkụ e wepụtara. A na-enweta ngwungwu ahụ site n'akụrụngwa a na-eweghachi eweghachi iji gbochie mkpofu rọba. Na mgbakwunye, 75 pasent nke karama ndị ahụ ka e ji ihe ndị a nazighachiri emepụta, ha abụkwa 100 pasent ihe enwere ike inaghachi emepụta ọzọ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Eco Smile Ngwungwu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Eco Smile Ngwungwu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Eco Smile Ngwungwu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Dimensions & Packaging: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Tags: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Production Technology: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Design Challenge: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Research: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiration: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Project Duration: Turkey, 07 July 2021 - 20 November 2021
Operation Flow: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Team Members: Musa Çelik, Efe Esa, Efkan Aydınlı