Hightail Nkwakọ Ngwaahịa by Angela Spindler

Hightail Nkwakọ Ngwaahịa by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

Hightail Nkwakọ Ngwaahịa

by Angela Spindler

Client: Depot Creative

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

13,810
Verified Award Winner
Verify Award Status for #139774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hightail Nkwakọ Ngwaahịa

Enyere ụlọ ọrụ ahụ ọrụ imepụta aha ika, ụda olu yana njirimara a na-ahụ anya na nhazi nkwakọ ngwaahịa maka ngwa ọgba tum tum ọhụrụ. Nkenkenke nwere ọtụtụ njirisi a kapịrị ọnụ, nkwakọ ngwaahịa ahụ bụ inwe mkpesa unisex, ka enwere ike iji ya mee ihe, mee ka visibiliti ngwaahịa dị elu ma bụrụ ịdị arọ maka ibu dị oke ọnụ. Ezubere obere akpa ihe nkiri dị iche iche dị mma na nke pụrụ iche iji gboo ihe niile ndị ahịa chọrọ, yana nke nwere ihe niile onye zụrụ chọrọ ibili na-agba ọsọ; ngwaahịa, obere ihe mgbakwunye, spacer na ka esi esi broshuọ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Hightail Nkwakọ Ngwaahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Hightail Nkwakọ Ngwaahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Hightail Nkwakọ Ngwaahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions & Packaging: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tags: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Production Technology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Design Challenge: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Research: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiration: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Project Duration: 2017-2019, Sydney Australia
Operation Flow: Simple tear apart packaging with a zip lock closure for reuse.
Team Members: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator