Smashy Ọrụ Bụ Isi: Ngwugwu Akwa Chocolate by Mutian Yu

Smashy Ọrụ Bụ Isi: Ngwugwu Akwa Chocolate by Mutian Yu is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

Smashy Ọrụ Bụ Isi: Ngwugwu Akwa Chocolate

by Mutian Yu

Client: Savannah College of Art and Design

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Smashy Ọrụ Bụ Isi: Ngwugwu Akwa Chocolate

Ihe Odide Akwụkwọ: Smashy bụ ngwugwu akwa chocolate nke were ụdịdị hama. Nhazi ahụ jikọtara ụdịdị hama na ụdịdị akwa, nke mere na ngwugwu ahụ na-adịkwa ka akwa nwere aka njide. A pụrụ igbasi Smashy n'ebe ọ bụla. Ka egburu ya, swiiti ndị dị n'ime na-awụpụta, na-enye obere ihe ijuanya. Ihe agwakọtara dị n'ime ya nwere chocolate, cracker, gummies na swiiti siri ike. Ngwugwu a dị milimita 155 site na 183 ruo 76 n'ogologo, ọsọ na ọtụtụ, e jikwa rọba mee ya. Smashy bụ ebumnobi iweghachi omenala ochie nke igbasi akwa chocolate ma mee ka iri nri dị mfe ghọọ ihe na-atọ ụtọ karịa.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Smashy Ọrụ Bụ Isi: Ngwugwu Akwa Chocolate meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Smashy Ọrụ Bụ Isi: Ngwugwu Akwa Chocolate ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Smashy Ọrụ Bụ Isi: Ngwugwu Akwa Chocolate maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu